"Soviet-era poster propaganda comes to life in Guru Studio's latest animated music video for Crash Karma's hit single Fight."
The first few days on the project were spent pulling references of Early 1930’s and 40’s Soviet Propaganda. That quickly spilled into Art Deco construction of buildings, and more contemporary soviet inspired films / shorts and commercials. What makes this video compelling to most viewers, is the transition from 3D to 2D poster art. The poster art frames helped us overcome the challenge of making the band members look cool while fighting a monster three times their size and weight. The creative process was simple. Once we identified which shots would become poster frames, Yurie animated and rendered a frame that Trevor would use to recreate in the Poster Art style. Joel would then animate the poster building to match the tempo / mood of the song.. and tada… some pretty intense kickass fight scenes.